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A SMALL BOOK WITH BIG ANSWERS. Preparing for business challenges takes skill and experience; facing them is inevitable. Predicting business challenges before they happen may save some of the 85% of new businesses that fail. To prepare for confrontations before they occur business owners need to identify them first. In A dozen Avalanches Threaten Small Business , I not only describe twelve key business threats I experienced throughout my entrepreneurial career, but I also give suggestions on how to survive them. Predicting them in advance doesn't help; preparing for them before they happen will give business owners a greater chance of survival.
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