This book is for the everyday, ordinary barber working in the mom and pop shops all over the world that wants to make more money, but doesn't know how to ask for it. This book was written to help you create more value for your clients so that you can raise your prices without much objection. These 11 simple steps will create more value for your clients, and they will notice the difference in your shops and salons immediately. All of the tips in this book can be applied in the SAME DAY. These are not long-term suggestions, these are things that you can invest a few dollars and a few hours to do TODAY. If you want to raise your prices in 60 days implement at least 3 of these changes immediately. Your clients will notice the differences right away, I guarantee you, which will mean less resistance when you explain to them that your prices are going up. Even cheap people recognize a good value, and when you give your clients more, it is easier for them to understand paying you more.
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