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As a business owner or entrepreneur, you've no doubt had the importance of developing a strong brand beaten into your brain. You might think: I love my logo - am I done? Answer: No. As someone operating in the social impact space, the stakes are even higher than someone looking to make a quick dollar. Branding is an essential factor to communicating your purpose and powering your mission. The time you dedicate to crafting your brand should be intentional. We've developed these methods during 15 years in business to define and communicate your mission-driven org or business's value to specific people. It's about being true, deliberate, and strategic. We guide you through our methods in this step-by-step guide to creating an impactful brand. About LimeRed The world is seeking new, better, socially-conscious business practices. The current environment isn't inclusive and it's time to start doing things differently. As a Certified B Corp and woman-owned business, LimeRed demonstrates business can be a force for good and social impact. We wrote this book to show people how to think about brands and their business in a different way - a way that is inclusive, thoughtful, and based in social impact.