Gregg L Witt, Derek E Baird

Gebundenes Buch

Gen Z Frequency

How Brands Tune in and Build Credibility

Beschreibung

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

Autor

Gregg L. Witt is a renowned youth marketing strategist and generational expert, working with brands including Procter & Gamble, Qualcomm and The Walt Disney Company, to develop innovative strategies that connect with Gen Z. He was named a ""Top 5 Youth Marketer to Follow"" by Inc. Magazine in 2016. Derek E. Baird is a youth digital strategist and educational technologist, working with leading youth brands and non-profits around the world. He has led digital youth initiatives for high profile media brands including Yahoo!, Facebook, and The Walt Disney Company, where he received the Disney Inventor Award.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 256
• Erscheinungstermin: 3. Januar 2021
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 739g
• ISBN-13: 9781398693470
• ISBN-10: 1398693472
• Artikelnr.: 60330007