Restaurant Marketing and Management: The Secret Is in the Sauce Volume 1 - Iskenderian, Dikran
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This book is for anyone interested in learning more about opening, managing, marketing, and operating a restaurant. It will teach you how to hire the right people, form a powerful team, and find your dream location. It will teach you about food safety, the best marketing practices, and how to negotiate the best deals from vendors, landlords, and distributors. It will also teach you how to increase sales, reduce costs, and motivate employees in an easy to read, step-by-step format. The author has over 25 years' experience being a co-owner of a successful chain of Mediterranean restaurants. He…mehr

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Produktbeschreibung
This book is for anyone interested in learning more about opening, managing, marketing, and operating a restaurant. It will teach you how to hire the right people, form a powerful team, and find your dream location. It will teach you about food safety, the best marketing practices, and how to negotiate the best deals from vendors, landlords, and distributors. It will also teach you how to increase sales, reduce costs, and motivate employees in an easy to read, step-by-step format. The author has over 25 years' experience being a co-owner of a successful chain of Mediterranean restaurants. He also studied the experts in their fields, while conducting research for this book. The result is a book that is fun to read, easy to understand, and can prove to be an invaluable tool for college students and restaurant professionals alike.
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Autorenporträt
About Dikran Dikran Iskenderian holds a Bachelor of Science degree in Management, and a Master of Arts in Leadership from Woodbury University. He studied in the United Kingdom at Oxford University, where he obtained a Certificate in Global Enterprise Management, Organizations, Environments, and Political Economy in 2003. Later, he received a professional Certificate in Marketing from UCLA, which was earned with distinction. Dikran co-owns Zankou Chicken with his family. They have 8 locations and continue to grow. He is the Director of Marketing, having helped to create the 50th anniversary logo and its now iconic design, as well as the company's website and catering menu. He currently runs the restaurant chain's marketing department and social media campaign. Dikran is also an avid painter. He loves graphic design, meddling in traditional media such as acrylic, charcoal, and oil. He is also a professional photographer. His hobbies include creating fine-art style photo albums with images taken all over the world. Dikran loves teaching and speaking. This is his first solo book, having previously written Success Today with bestselling author and speaker Brian Tracy. Follow him on Twitter at: RM Expert and on Facebook at: Dikran Iskenderian (business person). He lives with his family in Los Angeles. To see his upcoming seminars and take his online class please visit www.dikraniskenderian.com