Foreword by Jay Conrad Levinson, The Father Of Guerilla Marketing, 21 million copies sold worldwide ¿ Have you lost the passion, the drive and the fire you once had for your business? ¿ Are you tired of riding the financial roller coaster, where sometimes your appointment book is overflowing with a waiting list and sometimes it¿s empty as a desert? ¿ Are you hitting the ¿glass ceiling¿ of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down? ¿ Is your salon/spa business sucking the life out of you? Physically draining and preventing you…mehr
Foreword by Jay Conrad Levinson, The Father Of Guerilla Marketing, 21 million copies sold worldwide ¿ Have you lost the passion, the drive and the fire you once had for your business? ¿ Are you tired of riding the financial roller coaster, where sometimes your appointment book is overflowing with a waiting list and sometimes it¿s empty as a desert? ¿ Are you hitting the ¿glass ceiling¿ of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down? ¿ Is your salon/spa business sucking the life out of you? Physically draining and preventing you from having a normal life, such as family get-togethers, time with your friends, your children¿s sports day, dance performances, and so on. ¿ Are you sick and tired of wasting money on advertising that doesn¿t get you new clients? ¿ Are you looking to expand to a bigger space or add another location but you are afraid to make the move? ¿ Are you sick of struggling, taking all the risks and putting in ¿sweat equity¿ that yoüre about ready to throw in the towel and get a ¿regular job¿ with regular work schedule and regular pay? ¿ Do you want to continue running your salon/spa and have a great ¿lifestyle¿ with plenty of money to pay your bills, your mortgage, your car loan and to build a nest egg of cash while having the freedom to work less and when you want? If you answered ¿YES!¿ to one or more (maybe all) of these questions, then Lies Salon Owners Believe is the book for you. In this book, Dan Lok and DJ Richoux shatter the seven lies that are holding your business back. Next, they reveal the truth behind why most salon businesses don¿t work - and what to do about it. They also share with you strategies and techniques you can utilize to increase your odds of success. Now is the time to take control of your destiny and to take action. Use the strategies in this book to achieve the life yoüve always wanted. Now is the first time that you have a chance to stop hoping for a better life and start creating it.
DAN LOK has been viewed more than 1.7 billion times across social media for his expertise on how to achieve financial confidence. And he is the author of over a dozen international bestselling books. Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc., Entrepreneur, and Business Insider. In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization¿which includes more than two dozen companies¿ and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software. The organization includes an expansive list of companies and brands that range from Closers.com, Copywriters.com, InstantScripts.com, High Ticket Closers, High Income Copywriters, and a dozen others. And as chairman of DRAGON 100, the world¿s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs. Dan Lok trains as hard in the Dojo as he negotiates in the boardroom and thus has earned himself the name¿ The Asian Dragon
Inhaltsangabe
Introduction How I Raise Myself from Failure to Success Now Meet DJ Richoux, The Book s CoAuthor What Makes This Book Different What s Holding You Back? Lie #1 I Just Need To Be Good At What I Do,And My Business Will Be Successful. You Are Not Alone! Being the Best Salon Is Not Good Enough It s NOT Your Fault How I Accidentally Became A Salon Owner The Biggest Reason Why Salon Owners Fail How To Make All Your Dreams A Reality How I Discovered My New Life Direction Are You Working So Hard, But Still Aren t Getting What You Want From Your Salon /Spa Business? Lie #2 The Salon Business Can Only Be A Good Hobby Business Or A Labor Of Love. Why Anyone - Including You - Can Be Wealthy Do You Own A Job Instead Of A Business Are You Guilty Of Committing This Deadly Sin? The Most Common Mistakes Struggling Salon Owners Make Why You Deserve To Be Fulfilled And Wealthy At The Same Time The Only Reason To Be In Any Business Become Financially Free And Live Your Dreams Lie #3 It s A Business, It s Supposed To Be Hard Work And Long Hours It ll Get Better. A Valuable Lesson I Learned About Building Businesses Why Most Salon Businesses Are Hard Work - If they Don t Miserably Fail Are You Trapped In Your Business? What To Do If You Want To Turn Your Salon/Spa Business Around Immediately No Decent Beauty or Hair Professional Would Say That Being Self Taught Is a Good Idea Work ON Your Business Not Just IN Your Business Why Repetitive, Time-Consuming Tasks Might Be Your Downfall My Super-Simple Productivity Secret Lie #4 We Just Need To Get Our Name Out There. What Advertising Sales Reps Don t Want You To Know An Easy Way To Adopt The Mindset Of Successful And Wealthy Salon Owners How To Double Or Triple Your Salon Profits Brand-Image Advertising VS. Promotional Advertising Four Important Rules Of Promotional Advertising What Real Marketing Is Not What Real Marketing Really Is Look Over Dan s Shoulder A New Way Of Getting Clients That Really Works The Quickest, Easiest And Best Way To Get A Never-Ending Supply Of Clients Feeling Frustrated and Overwhelmed? Need My Help? Lie #5 - If Only I Could Get More Clients In The Door,My Business Will Be Successful... The Single Most Important Asset in Your Business Uncover the Hidden Profits in Your Business Today How to Keep Your Current Clients Coming Back Again and Again The Two Essential Ingredients of a Thriving Salon Business Six Powerful Reasons Why You Should Launch a Loyalty Program Plug the Hole in the Bottom of Your Income Bucket More Profit More Time Off Fewer Hassles Lie #6 I Have To Lower My Prices To Beat Out My Competition. The Most Important Lesson I Have Learned About Pricing How to Go From the Bottom of the Ladder Straight to the Top We Can Make It Up In Volume How I Position My Salon to Charge Above -Average Prices Eliminate and Repel Bargain Pricing Customers What Really Matters to Your Clients You are NOT Your Client High Prices = Better Clients How to Identify Your Ideal Client Creating the Right Experience for Your Clients There are MORE Reasons to Go Higher! Low is Not the Way to Go Lie #7 I Could Do This On My Own The Unvarnished Truth About What It Really Takes to Succeed Four Exit Strategies for Your Salon Business I Became a Better Leader When I Learned This Set a High Standard for Your Salon Establish a Working System for Your Salon Getting Your Staff to Support Your New System The Most Important Person to Make All Your Dreams a Reality How I Found My Mentors (and How You Can, Too) The Shortcut to Creating the Salon Business Yoüve Always Imagined (but Still Have a Life) How Do You Find The Right Mentor for You? CONCLUSION
Introduction How I Raise Myself from Failure to Success Now Meet DJ Richoux, The Book s CoAuthor What Makes This Book Different What s Holding You Back? Lie #1 I Just Need To Be Good At What I Do,And My Business Will Be Successful. You Are Not Alone! Being the Best Salon Is Not Good Enough It s NOT Your Fault How I Accidentally Became A Salon Owner The Biggest Reason Why Salon Owners Fail How To Make All Your Dreams A Reality How I Discovered My New Life Direction Are You Working So Hard, But Still Aren t Getting What You Want From Your Salon /Spa Business? Lie #2 The Salon Business Can Only Be A Good Hobby Business Or A Labor Of Love. Why Anyone - Including You - Can Be Wealthy Do You Own A Job Instead Of A Business Are You Guilty Of Committing This Deadly Sin? The Most Common Mistakes Struggling Salon Owners Make Why You Deserve To Be Fulfilled And Wealthy At The Same Time The Only Reason To Be In Any Business Become Financially Free And Live Your Dreams Lie #3 It s A Business, It s Supposed To Be Hard Work And Long Hours It ll Get Better. A Valuable Lesson I Learned About Building Businesses Why Most Salon Businesses Are Hard Work - If they Don t Miserably Fail Are You Trapped In Your Business? What To Do If You Want To Turn Your Salon/Spa Business Around Immediately No Decent Beauty or Hair Professional Would Say That Being Self Taught Is a Good Idea Work ON Your Business Not Just IN Your Business Why Repetitive, Time-Consuming Tasks Might Be Your Downfall My Super-Simple Productivity Secret Lie #4 We Just Need To Get Our Name Out There. What Advertising Sales Reps Don t Want You To Know An Easy Way To Adopt The Mindset Of Successful And Wealthy Salon Owners How To Double Or Triple Your Salon Profits Brand-Image Advertising VS. Promotional Advertising Four Important Rules Of Promotional Advertising What Real Marketing Is Not What Real Marketing Really Is Look Over Dan s Shoulder A New Way Of Getting Clients That Really Works The Quickest, Easiest And Best Way To Get A Never-Ending Supply Of Clients Feeling Frustrated and Overwhelmed? Need My Help? Lie #5 - If Only I Could Get More Clients In The Door,My Business Will Be Successful... The Single Most Important Asset in Your Business Uncover the Hidden Profits in Your Business Today How to Keep Your Current Clients Coming Back Again and Again The Two Essential Ingredients of a Thriving Salon Business Six Powerful Reasons Why You Should Launch a Loyalty Program Plug the Hole in the Bottom of Your Income Bucket More Profit More Time Off Fewer Hassles Lie #6 I Have To Lower My Prices To Beat Out My Competition. The Most Important Lesson I Have Learned About Pricing How to Go From the Bottom of the Ladder Straight to the Top We Can Make It Up In Volume How I Position My Salon to Charge Above -Average Prices Eliminate and Repel Bargain Pricing Customers What Really Matters to Your Clients You are NOT Your Client High Prices = Better Clients How to Identify Your Ideal Client Creating the Right Experience for Your Clients There are MORE Reasons to Go Higher! Low is Not the Way to Go Lie #7 I Could Do This On My Own The Unvarnished Truth About What It Really Takes to Succeed Four Exit Strategies for Your Salon Business I Became a Better Leader When I Learned This Set a High Standard for Your Salon Establish a Working System for Your Salon Getting Your Staff to Support Your New System The Most Important Person to Make All Your Dreams a Reality How I Found My Mentors (and How You Can, Too) The Shortcut to Creating the Salon Business Yoüve Always Imagined (but Still Have a Life) How Do You Find The Right Mentor for You? CONCLUSION
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