Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Erin B Taylor is Managing Director and Founder of Finthropology and an anthropologist based in The Hague, the Netherlands. She specialises in how people's financial behaviour is changing along with innovation in financial services. She holds a PhD from the University of Sydney, Australia, and has carried out ethnographic research in the Caribbean, South America, Africa and Europe. Other projects include carrying out research for findexable's Fintech Diversity Radar.
Inhaltsangabe
Chapter 01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter 02: Digital and social transformation in finance: What's at stake for customer driven innovation?; Chapter 03: Technology and data driven innovation in finance: Where do people fit in?; Chapter 04: Using behavioural science for decision making and product development in financial services; Chapter 05: Into the field: Understanding financial behaviour in context; Chapter 06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter 07: Financial inclusion: Myths and workarounds; Chapter 08: Designing for people: Learning from inclusion initiatives; Chapter 09: The future is in the field: Insights for services that don't exist yet; Chapter 10: Organizing for customer driven innovation: Analysis, tools and resources to use for innovation; Chapter 11: Conclusion: A human financial world.
Chapter 01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter 02: Digital and social transformation in finance: What's at stake for customer driven innovation?; Chapter 03: Technology and data driven innovation in finance: Where do people fit in?; Chapter 04: Using behavioural science for decision making and product development in financial services; Chapter 05: Into the field: Understanding financial behaviour in context; Chapter 06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter 07: Financial inclusion: Myths and workarounds; Chapter 08: Designing for people: Learning from inclusion initiatives; Chapter 09: The future is in the field: Insights for services that don't exist yet; Chapter 10: Organizing for customer driven innovation: Analysis, tools and resources to use for innovation; Chapter 11: Conclusion: A human financial world.
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