Dr David Cowan

Strategic Internal Communication

How to Build Employee Engagement and Performance

• Broschiertes Buch

Produktbeschreibung

Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 6006
• 2. Aufl.
• Seitenzahl: 232
• Erscheinungstermin: 28. Juni 2017
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 363g
• ISBN-13: 9780749478650
• ISBN-10: 0749478659
• Artikelnr.: 45711723

Autorenporträt

David Cowan

Inhaltsangabe

• • Chapter - 00: Introduction;
  • Chapter - 01: The New Organizational Triangle - Internal Communications, Employee Engagement and HR;
  • Chapter - 02: Culture Shock - Corporate Culture Does Not Exist;
  • Chapter - 03: Communicating Through Change, Changing Through Communication;
  • Chapter - 04: Dialogue and the Digital World;
  • Chapter - 05: Zone 1 - Intelligence - How Organizations and People Think;
  • Chapter - 06: Zone 2 - Emotion - How Organizations and People Feel;
  • Chapter - 07: Zone 3 - Interpretation - How Organizations and People Understand;
  • Chapter - 08: Zone 4 - Narrative - How Organizations and People Agree (or Disagree!);
  • Chapter - 09: The End Zone - Ensuring Effective Dialogue - How Organizations and People Talk;
  • Chapter - 10: Using the Dialogue Box

Rezensionen

"In a complex and uncertain world nothing can be achieved without extensive, multi-directional, reiterative communication. The Dialogue Box is an effective tool to facilitate and structure such communication." Lex Hoogduin, Founder of GloComNet, Chairman of LCH and Non-Executive Director of London Stock Exchange Group