Dr. Gerald Smith

Getting Price Right

The Behavioral Economics of Profitable Pricing

• Gebundenes Buch

Produktbeschreibung

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processesâ oneâ s pricing orientationâ results in a better long-term pricing strategy.

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Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 352
• Erscheinungstermin: 12. Oktober 2021
• Englisch
• Abmessung: 232mm x 158mm x 30mm
• Gewicht: 608g
• ISBN-13: 9780231190701
• ISBN-10: 0231190700
• Artikelnr.: 62214145

Autorenporträt

Gerald Smith is a business professor and chair of the Marketing Department at Boston College in the Carroll School of Management. An award-winning instructor, he teaches strategic pricing management in the BC MBA Program. He is the author of The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty (2016) and editor of Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (2012). Smith has lectured widely in leading executive forums and consulted, researched, and worked with many Fortune 1000 business managers, small and medium businesses, and government entities.