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Digital business is the process of applying digital technology to reinvent business models and transform a company's products and customer experiences-innovating products that create new value and connecting people with things, insights and experiences. Today, people are spending more money online, which has shifted business emphasis to digital sources of revenue and digital channels. The growth of the digital economy has made people more familiar with digital products and services, which has driven companies to seek new competitive advantages in the digital space. But digital business has evolved into more than selling online; according to Accenture, "Digital businesses create competitive edges based on unique combinations of digital and physical resources. They do things that others cannot and in ways that build comparative advantage."