The Hungarian Capital Export from the Transition Period Till Today - FRANK, Emese
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After the year of transition- 1989- Hungary became famous as a capital importer in world economy .By mid-90s, the Western investrors begun to move to the East. This tendency recently changed as Hungary become the first capital exporter in Central Europe, but it is also high time to increase the amount of investments and maintain this central position in the region on the long run.This is the motto of MOL plc., the Hungarian national oil company too, that is why it has been chosen in this book as a benchmark for other companies who want to be not only the market leader, but a capital exporter…mehr

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Produktbeschreibung
After the year of transition- 1989- Hungary became famous as a capital importer in world economy .By mid-90s, the Western investrors begun to move to the East. This tendency recently changed as Hungary become the first capital exporter in Central Europe, but it is also high time to increase the amount of investments and maintain this central position in the region on the long run.This is the motto of MOL plc., the Hungarian national oil company too, that is why it has been chosen in this book as a benchmark for other companies who want to be not only the market leader, but a capital exporter in the region with a thoroughly planned strategy.In other words, the aim of this book is to demonstrate through the history, structure, operations, business strategy and mission statement of MOL plc. what are the advantages and drawbacks of capital export for a Central European country like Hungary. Furthermore, how it could become the centre of the Central and Eastern -European region withthe help of a thoroughly planned capital export process and what is the interest in transnationalisation for the neighbouring countries.
Autorenporträt
Emese FRANK, Studied Business Economics specification onExportation/ Importation at Budapest Business School, Hungary;Breda University, the Netherlands and Ecole Superieure Libre desSciences Commerciales Appliquees (ESLSCA) with Erasmus scholarshipin Paris, France. Sourcing Buyer at IBM ISSC, Budapest.