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Coming directly from an author who has acquired years of experience in blogging, website designing, programming, online marketing and media advertising, this book provides very helpful tips to both new and established bloggers. The 101 Tips are not to be joked with, and the secrets revealed in here aren't something one can get anywhere on the internet, except in this book. It covers the issues experienced with starting a new blog, choosing a niche, generating ideas, creating content, driving traffic to market the content, getting an Adsense account, monetizing a blog with Google Adsense and other similar programs, maintaining traffic, increasing a blog's worth, making lots of money with a blog and what not.