Applied Business Rhetoric examines a broad array of rhetorical principles used in various business contexts. Chapters overview key rhetorical constructs, and provide engaging, in-depth industry examples and analysis to show the concepts in use.
Applied Business Rhetoric examines a broad array of rhetorical principles used in various business contexts. Chapters overview key rhetorical constructs, and provide engaging, in-depth industry examples and analysis to show the concepts in use.
Elizabeth C. Tomlinson is a teaching professor in the Department of General Business at West Virginia University.
Inhaltsangabe
Acknowledgements Chapter 1: Introduction Part I: Launching Businesses Chapter 2: Audience and the Creation of Adherence Chapter 3: Topoi and Founders' Initial Audiences Chapter 4: Stasis as Heuristic: The Development of Early Stage Businesses Chapter 5: Stasis for Analysis: Appealing to Investors Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers Chapter 7: Epideictic Rhetoric: Founders' Approaches to Establishing Shared Values Part II: Sustaining Businesses Chapter 8: Case Study: A Longitudinal Examination of a Business's Rhetorical Work in Creating Customer Adherence Through their Website Chapter 9: Loci: Using Corporate Social Media to Connect With Customers Chapter 10: Kairos and the Timely Pivot Chapter 11: Metaphors and Annual Reports Chapter 12: Visual Rhetoric in Business Documents Chapter 13: Conclusion References About the Author
Acknowledgements Chapter 1: Introduction Part I: Launching Businesses Chapter 2: Audience and the Creation of Adherence Chapter 3: Topoi and Founders' Initial Audiences Chapter 4: Stasis as Heuristic: The Development of Early Stage Businesses Chapter 5: Stasis for Analysis: Appealing to Investors Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers Chapter 7: Epideictic Rhetoric: Founders' Approaches to Establishing Shared Values Part II: Sustaining Businesses Chapter 8: Case Study: A Longitudinal Examination of a Business's Rhetorical Work in Creating Customer Adherence Through their Website Chapter 9: Loci: Using Corporate Social Media to Connect With Customers Chapter 10: Kairos and the Timely Pivot Chapter 11: Metaphors and Annual Reports Chapter 12: Visual Rhetoric in Business Documents Chapter 13: Conclusion References About the Author
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