Elizabeth Rodwell follows the conflict between mass media conglomerates and independent media creators as they worked to redefine what interactivity meant for Japanâ s television industry.
Elizabeth Rodwell follows the conflict between mass media conglomerates and independent media creators as they worked to redefine what interactivity meant for Japanâ s television industry.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Acknowledgments ix Introduction. Pushing Buttons 1 1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising 25 2. Interactivity and Gatekeeping: The Compass and the Limits of Conservative Corporate Culture 46 3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo 64 4. The New Interactive Television 89 5. Teaching Citizen Journalism: Media Activism and Our Planet-TV 108 Conclusion 129 Notes 143 Bibliography 163 Index 179
Acknowledgments ix Introduction. Pushing Buttons 1 1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising 25 2. Interactivity and Gatekeeping: The Compass and the Limits of Conservative Corporate Culture 46 3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo 64 4. The New Interactive Television 89 5. Teaching Citizen Journalism: Media Activism and Our Planet-TV 108 Conclusion 129 Notes 143 Bibliography 163 Index 179
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