Demystifying Business Celebrity - Guthey, Eric; Clark, Timothy; Jackson, Brad
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Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. This book explores how they are constructed and why they exist.
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.

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Produktbeschreibung
Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. This book explores how they are constructed and why they exist.
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.
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Autorenporträt
Eric Guthey is Associate Professor of Intercultural Communication and Management at the Copenhagen Business School, Denmark. Timothy Clark is Professor of Organizational Behaviour at Durham Business School, UK. He has authored a number of books including Management Speak, with David Greatbatch (Routledge, 2005). Brad Jackson is the Fletcher Building Education Trust Chair in Leadership at The University of Auckland Business School, New Zealand. His previous books include Management Gurus and Management Fashions (Routledge, 2001).