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What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Produktbeschreibung
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.
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Autorenporträt
Rich Mintzer is an author and ghostwriter with over 70 published non-fiction books to his credit. He started with a humor book that sold 100,000 copies and kept on writing. Rich has served as an editor at Warner Books, a television writer for the Rosie O'Donnell Show and USA Up All Night, a radio writer and producer, and is currently a writer for the ghostwriting firm, Kevin Anderson & Associates. Prior to the dot.com crash he also worked as a content editor/writer for several websites. He has been an NBA basketball fan for nearly 50 years.