This book is instrumental for all Small Business Entrepreneur Start-Ups, including Private Practitioners in the Counselling and Coaching fields. Within this book, you will find ideas, exercises, information, and easy-to-follow guidelines. It is divided into ten parts, and include: One - Your Journey Begins Now Studies and registering with the correct Councils Two - Your Journey Continues Creating a Business Plan, a Vision Board, Setting Goals, Budgets, and finding the ideal office space. Deciding on a Business Name and Registering through CIPC and CSD Three - The Journey is You Deciding on your Niche. Designing the Logo, Electronic Mail Accounts, Website, Stationery, Email Signature and Disclaimers. Forming a Solid Client Base and Referral List. Planning Office Décor. Pricing and Fees, Insurance and offering additional Session Alternatives Four - The Journey Needs to be Shared Marketing, including networking, blogging, podcasts, listings, billboards, and social media. Various handle names, packages and specials Five - The Journey Continues One Step at a Time Step by step checklists Six - Helping Others with their Journey Initial session documents, including intake forms, agreements, questionnaires, progress notes, and email templates Seven - Needing Extra Moola for the Journey Alternative marketing and income options, including support groups, training and products Eight - The Journey Does Not Come Without Obstacles When things go wrong and how to get back on track Nine - Do Not Get Discouraged if you Pick Up a few Bruises Gives clarity on why counselling and coaching might not always work Ten - The Journey Never Ends Final words of encouragement and wrap-up
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