F. Randall Farmer, Bryce Glass

Building Web Reputation Systems

• Broschiertes Buch

Produktbeschreibung

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Kharma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to effectively manage and present user contributions.

With this book, you'll learn how a reputation system can enhance your business, and what it takes to design and develop your own. If you're building, operating, or participating in a website or online application, you'll discover why these underlying mechanisms are critical for any organization that plans to include user-generated content on a website.

Learn how to scale your reputation system to handle an overwhelming inflow of user contributions Become familiar with different models that help you encourage first-class contributions Quickly determine the quality of contributions, and learn why some are more useful than others Discover tricks of moderation, including how to stamp out the worst contributions in a quick and efficient way Learn to engage contributors and reward them in ways that get them to return again and again

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What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 338
• Erscheinungstermin: 26. März 2010
• Englisch
• Abmessung: 232mm x 177mm x 23mm
• Gewicht: 450g
• ISBN-13: 9780596159795
• ISBN-10: 059615979X
• Artikelnr.: 27428805

Autorenporträt

F. Randall "Randy" Farmer has been creating online community systems for over 30 years, and has co-invented many of the basic structures for both virtual worlds and social software. His accomplishments include numerous industry firsts (such as the first virtual world, the first avatars, and the first online marketplace). Randy worked as the community strategic analyst for Yahoo!, advising Yahoo properties on construction of their online communities. Randy was the principal designer of Yahoo's global reputation platform and the reputation models that were deployed on it. Bryce Glass is a principal interaction designer for Manta Media, Inc. Over the past 13 years, he's worked on social and community products for some of the web's best-known brands (Netscape, America Online and Yahoo!).

Inhaltsangabe

Inhaltsverzeichnis Reputation Defined and Illustrated Chapter 1 Reputation Systems Are Everywhere An Opinionated Conversation People Have Reputations, but So Do Things Reputation Takes Place Within a Context We Use Reputation to Make Better Decisions The Reputation Statement Reputation Systems Bring Structure to Chaos Reputation Systems Deeply Affect Our Lives Reputation on the Web Chapter 2 A (Graphical) Grammar for Reputation The Reputation Statement and Its Components Molecules: Constructing Reputation Models Using Messages and Processes Complex Behavior: Containers and Reputation Statements As Targets Solutions: Mixing Models to Make Systems Extended Elements and Applied Examples Chapter 3 Building Blocks and Reputation Tips Extending the Grammar: Building Blocks Practitioner s Tips: Reputation Is Tricky Making Buildings from Blocks Chapter 4 Common Reputation Models Simple Models Combining the Simple Models When and Why Simple Models Fail Reputation from Theory to Practice Building Web Reputation Systems Chapter 5 Planning Your System s Design Asking the Right Questions Better Questions Chapter 6 Objects, Inputs, Scope, and Mechanism The Objects in Your System Determining Inputs Constraining Scope Generating Reputation: Selecting the Right Mechanisms Practitioner s Tips: Negative Public Karma Draw Your Diagram Chapter 7 Displaying Reputation How to Use a Reputation: Three Questions Who Will See a Reputation? How Will You Use Reputation to Modify Your Site s Output? Content Reputation Is Very Different from Karma Reputation Display Formats Reputation Display Patterns Practitioner s Tips Going Beyond Displaying Reputation Chapter 8 Using Reputation: The Good, The Bad, and the Ugly Up with the Good Down with the Bad Out with the Ugly Teach Your Users How to Fish Reputation Is Identity Putting It All Together Chapter 9 Application Integration, Testing, and Tuning Integrating with Your Application Testing Your System Tuning Your System Learning by Example Chapter 10 Case Study: Yahoo! Answers Community Content Moderation What Is Yahoo! Answers? Initial Project Planning Objects, Inputs, Scope, and Mechanism Displaying Reputation Using Reputation: The Ugly Application Integration, Testing, and Tuning Deployment and Results Operational and Community Adjustments Adieu Appendix The Reputation Framework Reputation Framework Requirements Framework Designs Your Mileage May Vary Appendix Related Resources Further Reading Recommender Systems Social Incentives Patents Colophon