Fred David, Forest David

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

• Broschiertes Buch

Produktbeschreibung

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Produktdetails

• Verlag: Pearson Education Limited
• 16 ed
• Seitenzahl: 424
• Erscheinungstermin: 17. Oktober 2016
• Englisch
• Abmessung: 275mm x 217mm x 13mm
• Gewicht: 926g
• ISBN-13: 9781292164977
• ISBN-10: 1292164972
• Artikelnr.: 50432367

Inhaltsangabe

1. Strategic Management Essentials 
THE COHESION CASE: Nestlé S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring