Forest L. Reinhardt

The Down to Earth: A Breakthrough Process to Reduce Risk and Seize Opportunity

• Gebundenes Buch

Produktbeschreibung

Anxiety about the environment is on the rise for today's businesses. Firms large and small are feeling increased pressure from government regulations, environmental organizations, and community groups to ensure that business practices respect our natural resources. According to Forest Reinhardt, executives should stop delegating these issues to scientific or social experts, and instead seize the opportunity to use environmental strategies as part of their business planning-in ways that can increase profits for the bottom line. InDown to Earth, Reinhardt helps managers find ways to accommodate demands for environmental performance and deliver superior returns to their shareholders. According to Reinhardt, responsible and realistic solutions to environmental problems are surprisingly accessible.Down to Earthexplains how executives can take familiar business principles of strategy, finance, and marketing and use them to improve their management of environmental problems. Colorful examples from businesses as diverse as Patagonia, Xerox, and Monsanto show how leading companies use this commonsense approach to turn environmental concerns into powerful competitive advantages. The first bookto offer a practical, reality-based view of the relationship between the environment and business practice,Down to Earthwill help executives take advantage of the valuable opportunities for linking their environmental strategies with shareholder value.

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Produktdetails

• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 320
• Erscheinungstermin: Januar 2000
• Englisch
• Abmessung: 240mm x 164mm x 28mm
• Gewicht: 638g
• ISBN-13: 9781578511921
• ISBN-10: 1578511925
• Artikelnr.: 20978424

Autorenporträt

Forest Reinhardt is an associate professor at Harvard Business School.

Inhaltsangabe

Preface Acknowledgements 1. The Environment as a Business Problem 2. Environmental Product Differentiation 3. Managing Competitors 4. Reducing Costs within the Firm 5. Redefining Markets 6. Managing Risk and Uncertainty 7. Integrating Environment and Business Practice: Information, Incentives, Institutions 8. The Future of Environmental Management Appendix-Basic Approaches to Environmental Management Index About the Author