Neill Duffy, Fabien Paget, Jo Ramsay

Legacy Sport

How to Win at the Business of Sport in the Age of Social Good

• Broschiertes Buch

Produktbeschreibung

There's a revolution underway across the world of business. It's being driven by people who want to work for, buy from, invest in, and advocate for organizations that stand for something more than just profits. It is becoming more and more clear that organizations need to embrace the idea that you can do good while doing well. The business of sport is not immune to this trend. Whether you are operating a sports brand, property, athlete(s), or nonprofit, you can choose to either embrace this new reality and succeed, or you can avoid it and become irrelevant. Which do you choose? Written for aspiring and active executives working in the business of sports, Legacy Sport is an accessible and informative guide to helping you navigate this new business world while teaching you how to execute strategies that could make your organization thrive while making a positive difference in the world - socially and/or environmentally.

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Produktdetails

• Verlag: Sunbury Press, Inc.
• Seitenzahl: 280
• Erscheinungstermin: 8. Oktober 2020
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 410g
• ISBN-13: 9781620064030
• ISBN-10: 1620064030
• Artikelnr.: 60413923

Autorenporträt

Neill Duffy has, for 20 years, enabled global brands, international sports properties, and high-performing nonprofits to do good while doing well through sport. He has achieved a number of world firsts like helping the 34th America's Cup become the first major international sports events to go zero waste and carbon-neutral, and as Chair of the Sustainability Committee, delivered Super Bowl 50 as the "most shared, participatory, giving, and sustainable Super Bowl in history." Neill is the Co-Founder and CEO of 17 Sport as well as a published author and sought-after speaker.