In times of crisis cities need to reevaluate their position at all territorial levels both in terms of competitiveness and in terms of sustainability. The changes of a territory are the result of the actions of different decision factors. But also identity has its own limits, even if it is hard to aknowledge it without a strong social echo, as was the case of Punta Perotti. Therefore the immaterial dimension of a development process must fit within the centralized hierarchical distribution of the decision factors. Only like this a structure will allow a holistic development, with balance between the economical development, the social development and the ecological one. This research helps framing the natural and built inheritance to the already consecrated theory of Organic Growth by introducing the concrete applicability of the specific scenario for Punta Perotti. Our work should be of special interest to professionals in Architecture and Urban Planning fields, but also to all parties interested on considering utilizing existing resources for building up future realities.