Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
Helen Goworek PhD is Professor in Marketing at Durham University, UK. Fiona Bailey is a Senior Lecturer in Fashion Buying at De Montfort University, UK.
Inhaltsangabe
Author's Note vii Acknowledgements ix List of Figures xi List of Tables xv List of Contributors xvii 1 Introduction 1 Helen Goworek 2 Key Sources of Creative Inspiration in the Fashion Business 13 Helen Goworek 3 Technical Aspects of Innovation in the Fashion Business 46 Ruth Kelly and Helen Goworek 4 Applying Innovation Theory to the Fashion Business 78 Helen Goworek 5 Creativity and Innovation in Fashion Forecasting 113 Carol Cloughton 6 Sustainability and Innovation in the Fashion Business 141 Helen Goworek 7 Creativity and Innovation for Branded and Ready-to-wear Fashion 174 Erica Charles 8 Creativity and Innovation in the Mass Market Fashion Business 204 Fiona Bailey Index 233
Author's Note vii Acknowledgements ix List of Figures xi List of Tables xv List of Contributors xvii 1 Introduction 1 Helen Goworek 2 Key Sources of Creative Inspiration in the Fashion Business 13 Helen Goworek 3 Technical Aspects of Innovation in the Fashion Business 46 Ruth Kelly and Helen Goworek 4 Applying Innovation Theory to the Fashion Business 78 Helen Goworek 5 Creativity and Innovation in Fashion Forecasting 113 Carol Cloughton 6 Sustainability and Innovation in the Fashion Business 141 Helen Goworek 7 Creativity and Innovation for Branded and Ready-to-wear Fashion 174 Erica Charles 8 Creativity and Innovation in the Mass Market Fashion Business 204 Fiona Bailey Index 233
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