Let s suppose that you are part of a design task force sent to a very different context from the one you're familiar with. Let s also suppose that you have less than two months to gather useful information on the local cultural and social ground as part of filling a gap created by the imminent deployment of new technology in this context. What would you do? This book describes the technique adopted by a team of the Madeira Interactive Technologies Institute (M-ITI) in just such a situation. Giovanni Innella, in collaboration with Franco Papeschi, and Valentina Nisi have reached the North of Burkina Faso, a land where technological innovation is about to lead to big changes in services and in society itself. Convincing ourselves of the possibility of a copy-and-paste process between our world and the red planet of Burkina Faso would probably bring us to the misconception of the African country as a backward nation. Instead, developing Countries are places where simple and advancedtechnologies are plugged in without following the Western chronology. Therefore the same technologies can take on very different connotations; technology and culture always mediate each other, after all.