John Cavanagh, Frederick F Clairmonte

Alcoholic Beverages

• Gebundenes Buch

Produktbeschreibung

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 174
• Erscheinungstermin: 1. Dezember 2023
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 372g
• ISBN-13: 9781032603766
• ISBN-10: 1032603763
• Artikelnr.: 69944209

Autorenporträt

John Cavanagh and Frederick F. Clairmonte

Inhaltsangabe

Acknowledgements. Preface. Introduction: Corporate Power and Public Health.
Part One: Structure of the Global Market 1. A Historical Overview 2.
Output, Trade and Consumption 3. Employment and Technology Part Two:
Corporate Structures 4. Contours of Growth 5. Dynamics of Beer 6. Dynamics
of Wine 7. Dynamics of Distilled Spirits 8. Wholesaling and Retailing Part
Three: Corporate Marketing Strategies 9. The Marketing Complex 10.
Advertising and Promotion 11. Overseas Sales Strategies 12. Pricing and
Finance Capital. Index.