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From a Grey Mouse to a Proud One' is about creating a sustainable identity for your business using the 'Fortune-teller Model' created by the author. The 'Fortune-teller Model' consists of four different approaches and utilizes each in four different ways. In the end you can have 16 different possible business identities using your current business, and yourself, as a starting point. It also includes ways you can expand and tip of what you can do to save your business in the different phases it goes through. Last it is about evaluation and a bit about project planning.