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Essay from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper is an analysis of Tesco's strategic marketing. Tesco is a customer centric organisation and believes in customer service. As they quote "Serving our customers, communities, and planet a little better every day" Keeping customers at the heart of what we do. This reflects a holistic view of the organization which not only focusses on its customers but also on its suppliers, communities, and the countries in which they operate. Their core value reflects its commitment towards the overall society by contributing towards creating a better planet every day in form of their longstanding commitment and the campaign towards reducing carbon footprint.