Vicki Gunther, James McGowan, Kate Donegan

Strategic Communications for School Leaders

• Gebundenes Buch

Produktbeschreibung

Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 200
• Erscheinungstermin: 16. März 2011
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 450g
• ISBN-13: 9781442209428
• ISBN-10: 1442209429
• Artikelnr.: 32548552

Autorenporträt

By Vicki Gunther; James McGowan and Kate Donegan

Inhaltsangabe

Acknowledgments Introduction Section I. Why Communication Is Important
Chapter 1: The Public Has a Right to Know Chapter 2: School Districts Need
to Engender Trust Chapter 3: School Districts Need to Advocate for
Themselves Section II. How Best to Communicate Chapter 4: Know Who's
Listening and How to Reach Them Chapter 5: Align Communications with
District Goals and Values Chapter 6: Show, Don't Tell Chapter 7: Cultivate
Credibility Chapter 8: Take Advantage of Technology Chapter 9: Develop a
Strategic Communications Plan Section III. It All Comes Together Chapter
10: What Happens When Your Communications Are Working Appendix I Appendix
II Appendix III Appendix IV Appendix V Bibliography