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Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards. It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to: • Develop strategies and tactics that will make you a better email marketer • Craft email messages that your customers will love and act on • Achieve your goals by using 'Helpful Marketing' • Apply a scientific method to testing and marketing to reduce waste and learn what works
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'Kath Pay is an expert in email marketing, but it is not the twenty+ years' experience or her ability to stay ahead of the game which puts her in this category. It is her unique no-nonsense approach, her understanding of the why and the what. She does not get sidelined by the latest technology or quick-fix approaches; instead, her holistic approach to email marketing and business strategy means the results speak for themselves. I would recommend you read this long-awaited book, trust what it says and make time to review what you are doing, change your mindset and your approach, and reap the benefits that a well-thought-out and implemented email strategy will bring.' Sara Watts, business owner, DMA Council chair and futurist