Mario Callegaro, Katja Lozar Manfreda, Vasja Vehovar

Web Survey Methodology

• Gebundenes Buch

Produktbeschreibung

Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.

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Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 344
• Erscheinungstermin: 7. Mai 2015
• Englisch
• Abmessung: 250mm x 175mm x 23mm
• Gewicht: 774g
• ISBN-13: 9780857028600
• ISBN-10: 085702860X
• Artikelnr.: 42403902

Inhaltsangabe

Chapter 1: Survey research and web surveys
Definition and typology
Web survey process
Evolution of web surveys, applications and related practices
Chapter 2: Pre-fielding
Mode elaboration
Sampling
Questionnaire preparation
Technical preparations
Nonresponse strategy
General management
Chapter 3: Fielding
Recruiting
Measurement
Processing and monitoring
Chapter 4: Post-fielding
Data preparation
Preliminary results
Data exporting and documentation
Chapter 5: Selected topics in web survey implementation
Smartphones, tablets and other devices
Online panels
Web survey software
Chapter 6: Broader context of web surveys
Broader methodological context
Web surveys within the project management framework
The web survey profession
Web survey bibliography
Chapter 7: Future of web surveys
General technological developments
Web survey software
Methodology
Broader business and societal issues
Chapter 8: Conclusions