An ideal core strategy textbook with a European flavour
* Provides both short- and full-length cases which allow students to analyse global strategic issues in real business situations
* Ideal for students coming to the subject for the first time as well as those with more experience of the subject
* Uses examples/cases from emerging markets such as Tata (India) and Embraer (Brazil)
* Companion web site including a lecturer area with model answers to discussion and case questions, and PowerPoint slides, as well as a student area with links to related web sites
DESCRIPTION:
Global Strategic Management emphasises the business practices necessary for success as a global manager. Its thorough analysis of the concepts, processes, and methods for developing, managing and controlling strategies for global organisations make this text ideal for final year undergraduate and postgraduate students alike. The discussion includes areas such as global environmental analysis, global strategy development and global strategy implementation.
CONTENTS:
1. Global Strategic Management: An Introduction
Part One : Global Strategic Analysis
2. Global Business Environment: The External Environment
3. Global Business Environment: The Industry Environment
4. Corporate Social Responsibility and Stakeholder Analysis
5. Analysis of the Internal Environment
Part Two: Global Strategy Development
6. Managing the Internationalisation Process
7. International Strategic Alliances: Partnership and Co-operation
8. Subsidiary-level Strategy
9. Headquarter-level Strategy
Part Three: Global Strategy Implementation
10. Global Structures and Designs
11. Global Management of Change
12. Global Strategic Control
* Provides both short- and full-length cases which allow students to analyse global strategic issues in real business situations
* Ideal for students coming to the subject for the first time as well as those with more experience of the subject
* Uses examples/cases from emerging markets such as Tata (India) and Embraer (Brazil)
* Companion web site including a lecturer area with model answers to discussion and case questions, and PowerPoint slides, as well as a student area with links to related web sites
DESCRIPTION:
Global Strategic Management emphasises the business practices necessary for success as a global manager. Its thorough analysis of the concepts, processes, and methods for developing, managing and controlling strategies for global organisations make this text ideal for final year undergraduate and postgraduate students alike. The discussion includes areas such as global environmental analysis, global strategy development and global strategy implementation.
CONTENTS:
1. Global Strategic Management: An Introduction
Part One : Global Strategic Analysis
2. Global Business Environment: The External Environment
3. Global Business Environment: The Industry Environment
4. Corporate Social Responsibility and Stakeholder Analysis
5. Analysis of the Internal Environment
Part Two: Global Strategy Development
6. Managing the Internationalisation Process
7. International Strategic Alliances: Partnership and Co-operation
8. Subsidiary-level Strategy
9. Headquarter-level Strategy
Part Three: Global Strategy Implementation
10. Global Structures and Designs
11. Global Management of Change
12. Global Strategic Control