Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development. Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.
Introduction 1 Part I: Getting Started with Business Storytelling 7 Chapter
1: The Scoop on Business Storytelling 9 Chapter 2: The Why, What, How, and
Who of Business Storytelling 19 Chapter 3: What Makes a Story a Story 29
Chapter 4: Stories to Have in Your Hip Pocket 51 Chapter 5: Listening:
Hearing What Others Have to Say and Capturing It 77 Part II: Moving People
to Action: Creating Compelling Stories 97 Chapter 6: Crafting a Story 99
Chapter 7: Polishing a Story: Structure and Embellishments 119 Chapter 8:
What to Do About Data 141 Chapter 9: Expanding and Contracting Your Story
159 Part III: Sharing Stories for Maximum Value 177 Chapter 10: Getting
Comfortable Telling Stories 179 Chapter 11: Chapter 11: Moving Stories into
Multiple Media 197 Chapter 12: Incorporate Story in Your Organization 213
Part IV: Tailoring Storytelling to Special Circumstances 233 Chapter 13:
Storytelling to Fund Your Passion 235 Chapter 14: Storytelling in Marketing
255 Chapter 15: Selling With Stories 275 Chapter 16: Using Stories to Spark
Change 295 Part V: The Part of Tens 315 Chapter 17: Ten Things You Should
Never, Ever Do 317 Chapter 18: Ten Storytelling Tips for Speakers 323
Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331
Appendix: Real-Life Stories and a Template 335 Index 355
