Gary Copeland, Karen Johnson-Cartee

Manipulation of the American Voter

Political Campaign Commercials

• Gebundenes Buch

Produktbeschreibung

Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Praeger
• Seitenzahl: 232
• Erscheinungstermin: 21. August 1997
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 517g
• ISBN-13: 9780275955885
• ISBN-10: 0275955885
• Artikelnr.: 22168840

Autorenporträt

Gary A. Copeland, Karen S. Johnson-Cartee

Inhaltsangabe

Illustrations Foreword Preface Introduction Positive Political Advertising
Negative Political Advertising Combating Negative Advertising: Proactive
and Reactive Strategies Storytelling in Political Advertising Political
Advertising Appeals The Power of Recorded Visual Images Style: Composition
of Polispots References Index