Karen L. Reyburn

The Accountant Marketer

The Structured Approach Any Accountant Can Follow to Attract Clients They Love

• Broschiertes Buch

Produktbeschreibung

If you have ever thought "I'm not a marketer. I'm an accountant," this book is for you. ¿¿Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset-going straight to the data, expecting an obvious return on investment-won't deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you'll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are. As a result, you'll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you'll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you'll have an accounting business which allows you to: Do work you enjoy. Get paid for your worth. Work with clients perfect for you.

Produktdetails

• Verlag: Keep on Publishing
• Seitenzahl: 356
• Erscheinungstermin: 17. Oktober 2023
• Englisch
• Abmessung: 216mm x 140mm x 19mm
• Gewicht: 448g
• ISBN-13: 9781739411701
• ISBN-10: 1739411706
• Artikelnr.: 69187367

Autorenporträt

Karen L. Reyburn is a qualified accountant (CPA) and creative agency owner who has worked with accountants for over twenty years. She founded the creative agency The Profitable Firm (PF) in 2012 to exclusively serve accountants all over the world. She is a speaker for accountants and entrepreneurs in addition to giving presentations on topics such as creativity, rest, and female business ownership. She is a dual British-American citizen living in Scotland and is fueled by daily walks in the Scottish countryside, and copious amounts of strong black coffee.