How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries.
How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries.
Chapter 1: Overture Chapter 2: Know Your Market Chapter 3: Creating Your Master Plan Chapter 4: Collection Choices Chapter 5: Cost of Collections and Use Chapter 6: Creating Access Chapter 7: Creating Recognition of Collection-Use Benefits Chapter 8: Collection Evaluation: a Product-Analysis Approach Chapter 9: Marketing-Based Selection Policies and Practices Chapter 10: Marketing-Based Promotional Policies and Practices Chapter 11: Making Marketing Resonate Throughout the Library
Chapter 1: Overture Chapter 2: Know Your Market Chapter 3: Creating Your Master Plan Chapter 4: Collection Choices Chapter 5: Cost of Collections and Use Chapter 6: Creating Access Chapter 7: Creating Recognition of Collection-Use Benefits Chapter 8: Collection Evaluation: a Product-Analysis Approach Chapter 9: Marketing-Based Selection Policies and Practices Chapter 10: Marketing-Based Promotional Policies and Practices Chapter 11: Making Marketing Resonate Throughout the Library
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