Sharon L. Baker, Karen L. Wallace

The Responsive Public Library

How to Develop and Market a Winning Collection

• Broschiertes Buch

Produktbeschreibung

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Bloomsbury Publishing Plc
• 2 Revised edition
• Seitenzahl: 384
• Erscheinungstermin: 10. Januar 2002
• Englisch
• Abmessung: 254mm x 178mm x 21mm
• Gewicht: 728g
• ISBN-13: 9781563086489
• ISBN-10: 1563086484
• Artikelnr.: 29149889

Autorenporträt

Sharon L. Baker, Karen L. Wallace

Inhaltsangabe

Chapter 1: Overture Chapter 2: Know Your Market Chapter 3: Creating Your
Master Plan Chapter 4: Collection Choices Chapter 5: Cost of Collections
and Use Chapter 6: Creating Access Chapter 7: Creating Recognition of
Collection-Use Benefits Chapter 8: Collection Evaluation: a
Product-Analysis Approach Chapter 9: Marketing-Based Selection Policies and
Practices Chapter 10: Marketing-Based Promotional Policies and Practices
Chapter 11: Making Marketing Resonate Throughout the Library