Richard Lynch, Oliver Barish, Vinh Sum Chau, Charles Thornton, Karl S. R. Warner

eBook, PDF

Strategic Management (eBook, PDF)

Beschreibung

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features:

. Balanced treatment of prescriptive and emergent models of strategic management.
. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
. Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.
. 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout.
. A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.

Suitable for both undergraduate and postgraduate study.

Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.
Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London.
Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent.
Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth.
Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.

Technische Details

• Geräte: PC
• ohne Kopierschutz

Barrierefreiheit

• Text-to-Speech

Autor

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India.

Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 760
• Erscheinungstermin: 3. April 2024
• Englisch
• ISBN-13: 9781529675429
• Artikelnr.: 70057645