A Model for Recognizing Potential Future Emerging Markets
Kevin Schenk
Broschiertes Buch

A Model for Recognizing Potential Future Emerging Markets

A model using not only traditional factors such as economic and political aspects, but also religion and culture

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There are many models for emerging markets, but this one adds two factors that are often ignored and are valued far lower than other factors. In this book there is an analysis of current models and a discussion about them. Thereafter you can witness the creation of a new model, taking into account not only the social, technological, economic, environmental, political and legal aspects of various nations, but also the cultural aspects. This includes religion, corruption, as well as a nation's cultural receptiveness (based on Hofstede). Cultural resemblance not only between various nations in em...