"A reference the digital signage industry was missing. Now the digital signage networks operators, creative agencies and advertisers have a method to Unleash the power of Digital Signage."-Christian Vaglio-Giors, ceo, Neo Media Group
". a great primer for the ad agencies, and a great reference for the pioneers in the digital signage industry. It's an excellent resource for anyone planning to use this medium effectively." -Jake Lambert, vp, content director, Draftfcb
". everyone, from digital signage novice to expert, will learn something to achieve better results with digital signage, regardless of goal. Kelsen covers it all, from the basic mechanics of digital signage, to the breadth of content types, delivery mechanisms,
execution methods and performance measurement." -Leslie Hand, research director, IDC Retail Insights
"Keith truly illustrates, that with proper planning and a solid content strategy, digital signage will return on its objectives and provide uniquely targeted, relevant messaging." -Michael Chase, vice president, marketing, sales & creative, St. Joseph Content
"Finally a must read comprehensive book that addresses the issues of content. .Keith Kelsen has brought forth the ingredients to create great content for any of the diverse types of digital signage networks." -David Drain, executive director, Digital Signage Association
"Good content is a large reason why digital signage networks are successful, but up until this point there has not been one comprehensive reference point on the subject. Unleashing the Power of Digital Signage fills a much-needed gap in this industry."- -Bill Yackey, editor, DigitalSignageToday.com
