Kenneth S. Desieghardt
School Communication that Works
A Patron-focused Approach to Delivering Your Message
Kenneth S. Desieghardt
School Communication that Works
A Patron-focused Approach to Delivering Your Message
- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.
Andere Kunden interessierten sich auch für
- Kenneth S. DesieghardtSchool Communication that Works81,99 €
- Robert BrowerA Trimester Schedule that Works148,99 €
- Robert BrowerA Trimester Schedule that Works60,99 €
- Prohlad RoyEducational Thoughts and Works of Adwaita Malla Barman29,99 €
- Scott GlennThe Dissertation Process That Works30,99 €
- The Life and Works of Thomas Lupset, With a Critical Text of the Original Treatises and the Letters40,99 €
- What Works in Nordic School Policies?139,09 €
-
-
-
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.
Produktdetails
- Produktdetails
- Verlag: R&L Education
- Seitenzahl: 140
- Erscheinungstermin: 13. September 2013
- Englisch
- Abmessung: 229mm x 152mm x 8mm
- Gewicht: 215g
- ISBN-13: 9781475805833
- ISBN-10: 1475805837
- Artikelnr.: 38085541
- Verlag: R&L Education
- Seitenzahl: 140
- Erscheinungstermin: 13. September 2013
- Englisch
- Abmessung: 229mm x 152mm x 8mm
- Gewicht: 215g
- ISBN-13: 9781475805833
- ISBN-10: 1475805837
- Artikelnr.: 38085541
Ken DeSieghardt is the CEO and partner of Patron Insight, Inc. (www.patroninsight.com), a company that has been helping school districts large, small and in between, better understand how to effectively communicate with their patrons since 1992. Ken is a graduate of The University of Kansas, and he received his research training from The Burke Institute.
School Communication that Works Table of Contents Preface Introduction Chapter 1
The 80/20 rule Chapter 2
Patron
speak versus district
speak: A primer Chapter 3
The Patron Information Pyramid Chapter 4
The Top Tier of the Pyramid: Essential Information Chapter 5
Essential Information: Value for the tax dollars spent Chapter 6
Essential Information: Quality of school facilities Chapter 7
Essential Information: Quality of teachers Chapter 8
Essential Information: Quality of education Chapter 9
Essential Information: Preparation of students for the future Chapter 10
Essential Information: Ongoing communication between the district and patrons Chapter 11
The Middle Tier of the Pyramid: Important Information Chapter 12
Important Information: Performance of principals Chapter 13
Important Information: Student safety Chapter 14
Important Information: Class sizes Chapter 15
Important Information: Technology available to students in the classroom Chapter 16
Important Information: District promises made and fulfilled Chapter 17
Important Information: Spending balance Chapter 18
The Bottom Tier of the Pyramid: As
Needed Information Chapter 19
As
Needed Information: Extracurricular activities Chapter 20
As
Needed Information: Courtesy and responsiveness of staff members (in schools or in the Central Office) Chapter 21
As
Needed Information: Performance of the Superintendent and the Board of Education Chapter 22
Special situations: Handling hot topics Chapter 23
Special situations: What patrons say they want and need in a crisis Chapter 24
Making your school communications program work Chapter 25
Some final thoughts
The 80/20 rule Chapter 2
Patron
speak versus district
speak: A primer Chapter 3
The Patron Information Pyramid Chapter 4
The Top Tier of the Pyramid: Essential Information Chapter 5
Essential Information: Value for the tax dollars spent Chapter 6
Essential Information: Quality of school facilities Chapter 7
Essential Information: Quality of teachers Chapter 8
Essential Information: Quality of education Chapter 9
Essential Information: Preparation of students for the future Chapter 10
Essential Information: Ongoing communication between the district and patrons Chapter 11
The Middle Tier of the Pyramid: Important Information Chapter 12
Important Information: Performance of principals Chapter 13
Important Information: Student safety Chapter 14
Important Information: Class sizes Chapter 15
Important Information: Technology available to students in the classroom Chapter 16
Important Information: District promises made and fulfilled Chapter 17
Important Information: Spending balance Chapter 18
The Bottom Tier of the Pyramid: As
Needed Information Chapter 19
As
Needed Information: Extracurricular activities Chapter 20
As
Needed Information: Courtesy and responsiveness of staff members (in schools or in the Central Office) Chapter 21
As
Needed Information: Performance of the Superintendent and the Board of Education Chapter 22
Special situations: Handling hot topics Chapter 23
Special situations: What patrons say they want and need in a crisis Chapter 24
Making your school communications program work Chapter 25
Some final thoughts
School Communication that Works Table of Contents Preface Introduction Chapter 1
The 80/20 rule Chapter 2
Patron
speak versus district
speak: A primer Chapter 3
The Patron Information Pyramid Chapter 4
The Top Tier of the Pyramid: Essential Information Chapter 5
Essential Information: Value for the tax dollars spent Chapter 6
Essential Information: Quality of school facilities Chapter 7
Essential Information: Quality of teachers Chapter 8
Essential Information: Quality of education Chapter 9
Essential Information: Preparation of students for the future Chapter 10
Essential Information: Ongoing communication between the district and patrons Chapter 11
The Middle Tier of the Pyramid: Important Information Chapter 12
Important Information: Performance of principals Chapter 13
Important Information: Student safety Chapter 14
Important Information: Class sizes Chapter 15
Important Information: Technology available to students in the classroom Chapter 16
Important Information: District promises made and fulfilled Chapter 17
Important Information: Spending balance Chapter 18
The Bottom Tier of the Pyramid: As
Needed Information Chapter 19
As
Needed Information: Extracurricular activities Chapter 20
As
Needed Information: Courtesy and responsiveness of staff members (in schools or in the Central Office) Chapter 21
As
Needed Information: Performance of the Superintendent and the Board of Education Chapter 22
Special situations: Handling hot topics Chapter 23
Special situations: What patrons say they want and need in a crisis Chapter 24
Making your school communications program work Chapter 25
Some final thoughts
The 80/20 rule Chapter 2
Patron
speak versus district
speak: A primer Chapter 3
The Patron Information Pyramid Chapter 4
The Top Tier of the Pyramid: Essential Information Chapter 5
Essential Information: Value for the tax dollars spent Chapter 6
Essential Information: Quality of school facilities Chapter 7
Essential Information: Quality of teachers Chapter 8
Essential Information: Quality of education Chapter 9
Essential Information: Preparation of students for the future Chapter 10
Essential Information: Ongoing communication between the district and patrons Chapter 11
The Middle Tier of the Pyramid: Important Information Chapter 12
Important Information: Performance of principals Chapter 13
Important Information: Student safety Chapter 14
Important Information: Class sizes Chapter 15
Important Information: Technology available to students in the classroom Chapter 16
Important Information: District promises made and fulfilled Chapter 17
Important Information: Spending balance Chapter 18
The Bottom Tier of the Pyramid: As
Needed Information Chapter 19
As
Needed Information: Extracurricular activities Chapter 20
As
Needed Information: Courtesy and responsiveness of staff members (in schools or in the Central Office) Chapter 21
As
Needed Information: Performance of the Superintendent and the Board of Education Chapter 22
Special situations: Handling hot topics Chapter 23
Special situations: What patrons say they want and need in a crisis Chapter 24
Making your school communications program work Chapter 25
Some final thoughts