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Emerging technologies have had a significant impact on the remodelling of businesses and culture in recent times. The rate at which machines and humans are working together in tandem is propelling at rapid speed as we take one step closer to the fourth industrial revolution and an ambient internet. The rise of sophisticated technology advancements such as artificial intelligence, machine learning, augmented and virtual reality, robotics, blockchain and cloud computing, to name a few are driving many academics, entrepreneurs, and enterprises to envision a transformative future for a digital society. This book is an exploration into how technology is transforming industries and how business leaders, marketers and organisations are responding to disruption to grow in a thriving age of digitalisation.