Kian Bakhtiari

Marketing for Social Change

How to Turn Purpose into Business and Social Impact

• Broschiertes Buch

Produktbeschreibung

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 256
• Erscheinungstermin: 3. Oktober 2024
• Englisch
• Abmessung: 234mm x 160mm x 17mm
• Gewicht: 394g
• ISBN-13: 9781398616844
• ISBN-10: 1398616842
• Artikelnr.: 69234417

Autorenporträt

Kian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers. Based in London, UK, he was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Can I really create change?; Chapter
02: Challenge the status quo; Chapter
03: Craft your mission; Chapter
04: Find your community; Chapter
05: Rise to the challenge; Chapter
06: Lead a revolution; Chapter
07: Start collaborating; Chapter
08: From silos to systems; Chapter
09: The power of co
creation; Chapter
10: Managing backlash; Chapter
11: Appendix: A social change playbook;