Forbesbooks: Challenge Everything - Cullather, Scott; McCoobery, Kristina
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In CHALLENGE EVERYTHING¿ THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING¿ Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT¿, the global live brand storytelling agency¿ share their story of launching a scrappy start-up ¿ at the beginning of a global recession ¿ and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether yoüre a budding…mehr

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Produktbeschreibung
In CHALLENGE EVERYTHING¿ THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING¿ Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT¿, the global live brand storytelling agency¿ share their story of launching a scrappy start-up ¿ at the beginning of a global recession ¿ and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether yoüre a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.
Autorenporträt
SCOTT CULLATHER is the Co-Founder and CEO of INVNT, the global live brand storytelling agency¿. A recognized industry leader, over the last 30 years he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world¿s leading brands, companies and trade organizations. On a wild ride fueled by inspiration and grit, their plans fell apart and their vision came together more than once. Eleven years later and with a combined 50 years¿ experience between them, they and a talented team of INVNTrs around the world have built the agency into one of the fastest-growing in the business, with a visionary culture, global offices, a powerhouse client list, and a stunning portfolio of game-changing work that¿s incited audiences to take a stand, make a choice, and pick a side.