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Seminar paper from the year 2021 in the subject Communications - Multimedia, Internet, New Technologies, grade: 5, , language: English, abstract: This article was created with the aim of introducing a new term digitification into everyday life that can change the course of human thinking for the better and open up new possibilities in the field of measurement systems through ratings and reviews. The key goal is to show and make it clear that the world does not stand still. It develops and does it successfully with high speed using new technologies. The modern world and information technologies are already inseparable from each other and step by step digitalization becomes something commonplace for a person. But along with information technologies, which are becoming a part of people's lives, various social problems appear, which people themselves can solve only. One of these problems will be presented in this article. This problem is deep and difficult to eradicate. This problem is associated with gender inequality, discrimination against women and their objectification (including sexual objectification). But at the same time, this problem is associated with information technology and the process of digitalization. With the advent of new technologies, a large number of platforms and services have appeared that offer to rate their goods and services. People also can be assessed, but is any rating necessary and useful? This is a topic of debate among those who consider the assessment for a person to be an objectification process and those who need to get a certain rating in order to assess their attributes and improve further. This is not about the person in general, this is about his qualities, skills and abilities. What is the manifestation of objectification in assessing the skills of a taxi driver? Why can't people rate the quality of the work of a nail artist in the beauty sphere? And what is wrong if people independently want to rate not only their skills, but also external qualities, which, for example, are necessary in the beauty sphere or the sphere of modeling. The answers for these and many other questions can be found in this article.