This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi
This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi
Rebecca B. Rubin (Kent State University, USA) (Author) , Alan M Rubin (Kent State University, USA) (Author) , Elizabeth E. Graham (Kent State University, USA) (Author) , Elizabeth M. Perse (University of Delaware, USA) (Author) , David Seibold (University of California at Santa Barbara, USA) (Author)
Inhaltsangabe
Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney M.J. Beatty Measures of Instructional Communication. R.B. Rubin E.E. Graham Measures of Interpersonal Communication. A.M. Rubin E.M. Perse Measures of Mass Communication. C.W. Downs S. DeWine H.H. Greenbaum Measures of Organizational Communication. Part II: Measure Profiles.
Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney M.J. Beatty Measures of Instructional Communication. R.B. Rubin E.E. Graham Measures of Interpersonal Communication. A.M. Rubin E.M. Perse Measures of Mass Communication. C.W. Downs S. DeWine H.H. Greenbaum Measures of Organizational Communication. Part II: Measure Profiles.
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