Winning Digital Customers: The Antidote to Irrelevance - Tiersky, Howard
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Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

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Produktbeschreibung
Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Autorenporträt
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360°as "One of the Top 10 Digital Transformation Influencers That Will Change Your World." He is the co-author of the bestselling book Impactful Online Meetings and is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and Innovation Loft. FROM helps companies grow revenue across digital channels and has created many award-winning web and mobile products for shopping, banking, travel, and entertainment. Innovation Loft is NYC's most unique corporate workshop space that uses a proprietary methodology to bring teams together to maximize creativity and alignment. Howard's dozens of Fortune 1000 clients have included Verizon, NBC, Nutrisystem, Viacom, Avis, Universal Studios, JPMC, NFL, and even digital leaders like Facebook, Spotify, and Amazon. Prior to starting his own business twelve years ago, Howard spent over fifteen years with Capgemini, one of the world's leading consulting firms, where he was one of the founders of their global digital practice. Howard speaks regularly at major industry conferences, and has served on the faculty of the NYU Interactive Telecommunications Program. He is a frequent contributor to CIO Magazine.