Hanne Elliot Fonss Nielsen

Brand Antarctica (eBook, PDF)

How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

• Format: PDF

Produktbeschreibung

Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica's past and present, encouraging readers to rethink their own relationship with the Far South.

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Produktdetails

• Verlag: Nebraska
• Erscheinungstermin: 1. Dezember 2023
• Englisch
• ISBN-13: 9781496238252
• Artikelnr.: 72427896

Autorenporträt

Hanne Elliot Fønss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.

Inhaltsangabe

List of Illustrations
Preface
Acknowledgments
Introduction: Antarctica’s Commercial Connections
1. Heroic Antarctica: Sponsorship and Selling a Narrative in the Age of
Heroes
2. In the Footsteps of Heroes: Reprising and Rethinking Antarctic Histories
3. Cold Weather Branding: Superlatives and Survival on “Continent 7”
4. Purifying Antarctica: Clean, Wild, and Untouched
5. Fragile Antarctica: Ice-Washing and Protecting the Penguins
6. Destination Antarctica: Tourism and the Polar Product
Conclusion: Brand Antarctica Past, Present, and Future
Notes
Bibliography
Index