The Good, The Bad, and The Emoji - Beker, Menno; Keukenschrijver, Hans; Hensens, Wouter
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Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data. Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to harnessing online reviews' power to influence consumer behavior, foster trust, and product success. Drawing from over two decades of expertise, development, and real-world encounters, this dynamic trio has curated a comprehensive yet accessible toolkit…mehr

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Produktbeschreibung
Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data. Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to harnessing online reviews' power to influence consumer behavior, foster trust, and product success. Drawing from over two decades of expertise, development, and real-world encounters, this dynamic trio has curated a comprehensive yet accessible toolkit for navigating the world of customer feedback. From demystifying various review data sources to leveraging state-of-the-art AI technologies, this book empowers everybody with indispensable insights crucial for thriving in today's digital era. The Good, The Bad, and The Emoji stands as your indispensable companion in conquering the realm of online reviews and safeguarding the future of your organization.
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Autorenporträt
Menno Beker is a successful Dutch serial entrepreneur, experienced executive, and co-owner of various companies, including Olery. With more than 25 years of expertise in the digital and reputation management space, he has developed a strong reputation himself. His areas of specialization include hospitality, retail and e-commerce ecosystems, as well as marketing, where he has demonstrated his ability to create highly effective global digital strategies. He has been involved in multiple operational aspects throughout his career. Currently, together with Hans Keukenschrijver, he serves as an advisor and boardroom consultant for several businesses. Additionally, he is a sought after speaker at industry events and conferences, sharing his insights on topics such as online reputation management and the hospitality industry. He has also coauthored the Dutch book titled Raak: Effectieve communicatie van informeren tot co-creëren. In addition to his entrepreneurial pursuits, he actively mentors and advises other startups. Furthermore, he has been a judge for various startup competitions, lending his expertise to identify and support emerging talent in the startup ecosystem. Menno is in a relationship with Kim, a father of four boys, living a #fourboyscrazylife as Kim always mentioned, and he finds joy in skiing, sports, and cherishing the importance of friends.