Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci

Video Marketing for Libraries

A Practical Guide for Librarians

• Broschiertes Buch

Produktbeschreibung

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Practical Guides for Librarians Nr.33
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 196
• Erscheinungstermin: 1. August 2017
• Englisch
• Abmessung: 280mm x 216mm x 11mm
• Gewicht: 508g
• ISBN-13: 9781442269491
• ISBN-10: 1442269499
• Artikelnr.: 47879872

Autorenporträt

By Heather A. Dalal; Robin O'Hanlon and Karen L. Yacobucci

Inhaltsangabe

Chapter 1. Getting Started: Video Marketing and Your Library Chapter 2.
Understanding Best Practices Chapter 3. Translating Your Message Into a
Marketing Video Chapter 4. Planning is Everything: Understanding
Pre-production Chapter 5. Action! Nailing Production Chapter 6. That's a
Wrap: Mastering Post-production Chapter 7. Animated Video as an Alternative
to Traditional Video Production Chapter 8. Video by the Book:
Considerations for Users with Disabilities Chapter 9. Promote or Perish:
Increasing the Visibility of Your Videos Chapter 10. Was It Worth It?
Measuring Impact