Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is the Programme Director for a suite of postgraduate Management programmes. Millward teaches Marketing at both undergraduate and postgraduate level.
Inhaltsangabe
Chapter 01: Marketing and globalization; Chapter 02: Theory and practice in the global marketplace; Chapter 03: Culture and the global marketplace; Chapter 04: Global communications; Chapter 05: Global brands; Chapter 06: Cultural convergence; Chapter 07: Cultural divergence; Chapter 08: Ethics in the global marketplace; Chapter 09: Production and the global marketplace; Chapter 10: Consumption at the top and bottom of the pyramid
Chapter 01: Marketing and globalization; Chapter 02: Theory and practice in the global marketplace; Chapter 03: Culture and the global marketplace; Chapter 04: Global communications; Chapter 05: Global brands; Chapter 06: Cultural convergence; Chapter 07: Cultural divergence; Chapter 08: Ethics in the global marketplace; Chapter 09: Production and the global marketplace; Chapter 10: Consumption at the top and bottom of the pyramid
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