Helene P. M. Johansen

Relational Political Marketing in Party-Centred Democracies (eBook, ePUB)

Because We Deserve It

• Format: ePub

Produktbeschreibung

This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of 'markets', which addresses the theoretical inadequacies of prior research, this book examines some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 8. April 2016
• Englisch
• ISBN-13: 9781317068310
• Artikelnr.: 44876078

Autorenporträt

Helene P.M. Johansen is Associate Professor of Strategic Communications in the Faculty of Media and Journalism at Volda University College, Norway.

Inhaltsangabe

Part I Conceptual Whys and Contextual Wherefores
Chapter 1 Some Background and an Introduction
Chapter 2 Argument and Theoretical Ambitions
Chapter 3 The Contexts and Some Further Clarifications
Part II Understanding Markets and Marketing '" Two Important Frameworks
Chapter 4 Marketing '" The Managerial Perspective
Chapter 5 Marketing '" The Relational Perspective
Chapter 6 A Comparison of the Two
Part III Political Marketing '" Theorising Politics as 'Markets'
Chapter 7 Contemporary Political Marketing '" Review and Critique
Chapter 8 A Relational Approach to Party-Centred Politics
Chapter 9 Some Normative Implications and a Conclusion